Please take note that the Telecom Regulatory Authority of India (TRAI), in accordance with the Telecom Commercial Communication Consumer Preference Regulation, 2018, has issued a Regulatory Directive on December 14, 2023, outlining steps to "Curb misuse of Headers and Content Templates." In line with these Directions, and with a view to further manage your commercial communication effectively, the industry is taking the following steps with effect from 15 January 24.…

We are writing to inform you of an urgent update mandated by TRAI w.r.t TCCCPR 2018. This directive requires immediate action to prevent the use of fraudulent CTAs - URLs/ APKs/ OTT Links/ Call back numbers - in customer communications. Action Required: Ensure that all CTAs - URLs/ APKs/ OTT Links/ used in your customer messages are whitelisted on the DLT portal before sending them Whitelisting Deadline: 30th September 2024 Any message containing non-whitelisted or unapproved CTAs will be BLOCKED by all Access Service Providers during DLT scrubbing Under 1st phase of whitelisting Call back number & Email are exempted for scrubbing hence there is no impact if not updated.…

Important Notification - Regarding DLT Updates…

Hope you have followed all the DLT processes till now (Entity Registration, Header Approval with Mapping Entity Id on our SMS Platform). Now, the next process for DLT is SMS Content Template Registration. This means you have to register each of your SMS content on the DLT platform. As per Telecom Operators, from 7th January 2021 DLT Template Id will be a mandatory SMS parameter For this, you have to follow the steps in below 2 Parts-…

In continuation to our earlier communication, we would like to inform you that Telecom operators would initiate scrubbing of all messages including additional TLV Parameters (PE ID & Template ID) from 1st Apr’2021 onwards and the following criteria will be applicable.…

Dear Patron, This is to bring to your Notice that TRAI (Telecom Regulatory Authority of India) has released a new regulation in July 2018 in its continuous endeavour to create a cleaner and transparent system in the Indian telecom industry and to curb Unsolicited Commercial Communication (UCC) along with enhance mobile subscriber privacy.…