Dear Customer,

Please take note that the Telecom Regulatory Authority of India (TRAI), in accordance with the Telecom Commercial Communication Consumer Preference Regulation, 2018, has issued a Regulatory Directive on December 14, 2023, outlining steps to "Curb misuse of Headers and Content Templates." In line with these Directions, and with a view to further manage your commercial communication effectively, the industry is taking the following steps with effect from 15 January 24.

Service Explicit (SE) traffic will be scrubbed for Blocked Promo preference category – in view of unceasing spam and frauds from SE route, all existing SE templates will be scrubbed for the BLOCK PROMO preferences including the existing FULLY BLOCK preferences of the subscribers and will be sent after Preference/Consent scrubbing only, thus saving your genuine subscribers from unwanted spam and potential fraud. 

The above method will override any preference if Digital consent is acquired from customer on DLT through Digital Consent Acquisition process.

Note - : The above changes may impact on SMS delivery for Explicit category messages as the same will be delivered  only to Customers whose Digital consent is registered on DLT or the customers who doesn’t have any DND preference on DLT.

Your assistance and participation are much valued. Please feel free to contact us with any questions you may have by sending an email to [email protected] . 

Regard’s
Team - Leadofy
[email protected]