OTP stands for “One Time Password”. OTP SMS are those Messages which are received or sent for verification of authenticity of users of that particular entity. OTP SMS must be delivered instantly otherwise it becomes useless within the duration set by organization.
Or in other words, SMS related to product, Service or Brand having promotional contents are said to be promotional.
OTP SMS are often used By-
- Banks for user authentication
- Enterprises having online login dashboard
- Societies to authenticate member’s login or registration
- Laboratories to authenticate their patient while accessing reports
- Enterprises / Banks to recover user name or password etc…