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Please take note that the Telecom Regulatory Authority of India (TRAI), in accordance with the Telecom Commercial Communication Consumer Preference Regulation, 2018, has issued a Regulatory Directive on December 14, 2023, outlining steps to "Curb misuse of Headers and Content Templates." In line with these Directions, and with a view to further manage your commercial communication effectively, the industry is taking the following steps with effect from 15 January 24.

We are writing to inform you of an urgent update mandated by TRAI w.r.t TCCCPR 2018. This directive requires immediate action to prevent the use of fraudulent CTAs - URLs/ APKs/ OTT Links/ Call back numbers - in customer communications. Action Required: Ensure that all CTAs - URLs/ APKs/ OTT Links/ used in your customer messages are whitelisted on the DLT portal before sending them Whitelisting Deadline: 30th September 2024 Any message containing non-whitelisted or unapproved CTAs will be BLOCKED by all Access Service Providers during DLT scrubbing Under 1st phase of whitelisting Call back number & Email are exempted for scrubbing hence there is no impact if not updated.